Managing Rich Content

What is Rich Content?

Rich Content is a JSON-based format for defining rich content blocks that can be displayed on a product page. It is used to create visually appealing and informative content that can include text, images, and videos. Rich Content is another attribute of Product Data with the name rich_content.

Sign up

To sign up for Rich Content as a Seller, you should either open a support ticket or get in touch with your Kaufland Global Marketplace contact person. They will assist you with the registration process and guide you through any necessary steps to start using Rich Content.

Rich Content Data Example

{
  "version": "1.0",
  "blocks": [
    {
      "type": "heading",
      "data": {
        "heading": "My company description."
      },
      "separator": true
    },
    {
      "type": "headingText",
      "data": {
        "heading": "Some more info",
        "text": "It is a long-established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters."
      },
      "separator": true
    },
    {
      "type": "image",
      "data": {
        "url": "https://media.cdn.kaufland.de/rich-content-picture/original/5afcf8d9464e849ee102b5501047fd7f.jpg",
        "alt": "ALT text"
      },
      "separator": true
    },
    {
      "type": "imageText",
      "data": {
        "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
        "alt": "ALT text",
        "heading": "Info about the picture",
        "placement": "left",
        "text": "Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy."
      },
      "separator": true
    },
    {
      "type": "imageSlider",
      "data": {
        "slides": [
          {
            "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
            "alt": "ALT1"
          },
          {
            "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
            "alt": "ALT2"
          },
          {
            "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
            "alt": "ALT3"
          }
        ]
      },
      "separator": true
    },
    {
      "type": "imageTextSlider",
      "data": {
        "slides": [
          {
            "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
            "alt": "ALT1",
            "placement": "left",
            "heading": "Where does it come from?",
            "text": "Lorem Ipsum passages, and more recently desktop publishing software like Aldus PageMaker, including versions of Lorem Ipsum."
          },
          {
            "url": "https://media.cdn.kaufland.de/rich-content-picture/original/af79bc993c4c5f6ea0a30aa35725bb2c.jpg",
            "alt": "ALT2",
            "placement": "left",
            "heading": "Why do we use it?",
            "text": "Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy."
          }
        ]
      },
      "separator": true
    },
    {
      "type": "faq",
      "data": {
        "question": "1. Question number one",
        "answer": "There are many variations of passages of Lorem Ipsum available, but the majority have been altered in some form, either by injected humour or randomised content."
      },
      "separator": true
    },
    {
      "type": "faq",
      "data": {
        "question": "2. Question number two",
        "answer": "The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested."
      },
      "separator": true
    },
    {
      "type": "video",
      "data": {
        "url": "https://media.cdn.kaufland.de/product-videos/transcoded/68ba55fdbd8662320b32af4fc95ab632.mp4",
        "alt": "ALT text"
      },
      "separator": true
    },
    {
      "type": "videoText",
      "data": {
        "url": "https://media.cdn.kaufland.de/product-videos/transcoded/68ba55fdbd8662320b32af4fc95ab632.mp4",
        "alt": "ALT text",
        "placement": "right",
        "heading": "Video description",
        "text": "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."
      },
      "separator": true
    }
  ]
}

Example view on product page